Local Mobile Marketing
Business Marketing online:
I just want to tell you a story. Tonight, my wife and i went out to dinner in our very small town of Anacortess, Washington. We had a stressful week, and we needed a break, so I got out my new iphone and selected safari, and googled our favorite upscale restaurant. To my surprise, I was directed to a very nice mobile website for this restaurant, and easy directions to call for a reservation.
Business Marketing Online
Talk about very usefull business marketing online help, this was it. We dressed up, which in our area means clean clothes, no tie or coat required, however the waiters in the restaurant had on upscale bow ties , extremely clean and long aprons, and much class. The restaurant itself reaked with upscale cusine and dining pleasure, a grand piano, with pianist playing, multiple flower arrangements, tables with padded chairs and multiple fine mirrors and decorations. An obviously successful establishment.
The punch line for all of you markerters out there is as follows. This has been a favorite spot for my wife and i for years, so we know the owner and the chef on a casual, client basis. On the way out, we looked up the owner to complement him and his chef on the wonderful meal and dining experience that we had just had. I mentioned to the owner that I had used my new iphone to make the reservations, and I complemented him on his very good mobile website. I asked him if he did that himself or if he had a service. He answered that he did it himself and that it was a LOT OF WORK.
I then asked him if he used SMS or any push advertising, and he saaid, what is that? I told him, and he said.......come talk to me next week, as we had dinner on a friday evening.
It pays to just talk, right?
Lonny Heiner
Small Business Advertising
Business Marketing online
Small Business Marketing tips
Local Business Marketing
Small Business Marketing
In order to effectively advertise a small business you need to utilize proper small business marketing techniques.
The Primary Small business marketing techniques are as follows:
- Have a Google Places Optimized Listing
- Have a Mobile friendly local business website
- Have an optimized small business website
- Have a Facebook Fan Page
- Have a Twitter Profile
Each of the above requirements if implemented with due diligence as to what Google wants to see, will bring an unprecedence of financial reward to the local business which had the forsight to get them executed properly. Consider the situation where a primary keyword for a local small business generates 350 local searches per month, and for that keyword, the local small business does have a Google places listing on page one. Google places listings are above the organic search engine listings, they contain the contact information of the business and you get a call.
Notice that the next technique that i listed above is the mobile website. There are currently more mobile phone buyers searching the internet for goods and services than there are people searching with loptops and desktop computers. If your website is not mobile friendly, you are a looser.
It is necessary to have a fully optimized small business, or local business website. mose of your SEO juice will be derived from this site. The primary consideration here, is not if it is pretty, or awesome, it is: DO SEARCHES FIND THE WEBSITE? If the website is not found, it is just trash, and a waste of the money invested to build it.
Well, this post is getting long, so I will discuss the really important aspects of social marketing in a later post.
Lonny Heiner
Small Business Advertising
Small Business Marketing Agency
Marketing for the uninformed
Business Marketing
I am in the process of optimizing our website, http://localwebhits.com for the keyword string business Advertising. Using Rank checker, that string is currently number 44. In the subdomain, http://edmonton.localwebhits.com, the keyword string, edmonton advertising is currently in the number 74 spot. A week ago it was in the number 196 position. I am using a veretekk platinum system to enable the migration from totally not seen to page one of Google. I also use article writing, blogging and videos in the process, which is automated by the veretekk system. I am working on Business Marketing for the localwebhits URL and Edmonton Marketing for the edmonton subdomain.
Youtube and Small Business Marketing
There are some rules that need to be followed to do proper onpage YouTube optimization. First, your keyword needs to be in the title of the YouTube video. Secondly, in the video description you should start out with the URL to your website that you are trying to optimize. You should have a good description of the business and lastly, you should put a link to the video itself. The reason for this is that many people scrape utube for urls and your video will be picked up in the scrape.
Now, it is important that you post this YouTube video on other video sites, but with a major exception to the description. Do not use your website URL in the Description. Use only the URL of the YouTube video. Google loves having links from other video sites pointing to YouTube!
Finally, you write up this process as I am doing here and go to your Veretekk Platinum system and post it to your Bully pulpit.
Get the embed code of the video and make several freepages, each of which has a different keyword string in the title and post those. Then take those to your Veretekk Blogger and write articles about these posts as well.
Topic1: Business marketing
Lonny Heiner
Local Business Advertising
Business Marketing Online Agency
Small Business Mobile Marketing
In my last post I discussed a process whereby you could increase the Page Rank of your YouTube Channel. I mentioned in that post that I had been told that to increase the page rank of your YouTube channel that you needed to do Google searches for comments on YouTube videos and then to comment on them while you were logged in to your YouTube Channel.
Small Business Mobile Marketing Online Preliminary Results
In that post I mentioned that the search term in a Google seqarch bar would be
", or Small Business Mobile Marketing Online" "channel comments" site:youtube.com/user. I also mentioned that the article that I was referring to stated that I needed to comment 5 times for a keyword term, 3 times per week for three weeks, and that the channel that I was optimizing had at least three videos on it.
I did that 2 days ago for a new channel and today while searching for new videos to comment on, that URL came up showing a PR of 3. Maybe this was a quirk or a Google Dance, but it certainly got my intention. I am going to keep this process going for the stated 3 weeks for sure, now that I have seen those results in real time.
Lonny Heiner
Local Business Advertising Online
Business Advertising Online Online Agency
Local Business Marketing
I have discovered a tool which will analyze your local business based upon your local business phone number. This tool will look up your phone number and then search the entire Internet to find out just how well your Edmonton Local Business Marketing are doing. It will give you a score, and then it will rank each significant Internet marketing tool for your effectiveness. This tool will tell you immediately if you need to take swift corrective action in your internet marketing and advertising efforts for your local Local business.
Should you find that your scores are high, congratulations! We applaud you. If your scores are very low or shows that you have areas that need improvement, you need to work on those to achieve ultimate success in your local business. Remember, if you are not found on page one of a local search engine, you business will not be found at all. If you have an extremely attractive website, and your website URL is not on the first page of a search request, that pretty website is not worth anything, because none is looking at it except the owner and the employees of the company.
Use the Edmonton Local Business Marketing Tool
Simply click the hyperlink contained in the above heading, and on the website that comes up, type in your Internet local Local business phone number to get your free Internet Marketing Score and Free Local Business Advertising and Marketing report.
Take action, go to this link, Edmonton Local Business Marketing Now
Read the report. Study the areas in which you may have a deficiency. If you need help defining your marketing needs, you may want to visit the Edmonton Business Marketing and Advertising Agency website for assistance.
Topic: Edmonton Local Business Marketing
Lonny Heiner
Edmonton Local Business Marketing
Edmonton Business Marketing and Advertising Agency
Fri 17 Feb 2012 001947 GMT
Mobile Advertising and Marketing service
I have been doing some research on the new YouTube Channels, and I have discovered a very interesting claim. The Claim is that it is possible to build a PR 4 or 5 YouTube Channel site in 6 to 8 weeks. Further, the process described is fairly simple and involves 15 to 30 minutes a day, 3 days per week, for 3 weeks.
How to Build a High Page Rank YouTube Channel
Here is the process. Set up a YouTube Channel, say it is Small Business. The url of that channel would be http://youtube.com/user/smallbusiness. Now, if that channel is not available, do not fret just ad a number after it.
Now, upload 4 or 5 videos to that channel which have been properly configured videos with keywords that you have optimized your Small Business website for, and a description which includes your site URL, and a succinct statement about your business. Next, go to a Google search and in settings turn off local search, set the number of searches for 100. Use firefox and turn on SEOQuake. Search for: "small business" "channel comments" site:youtube.com/user. Now with SEO Quake on, scroll down the 100 results and pick 5 PR 5 or PR6 video channels to comment on. Watch the video and do a non spammy good comment. Be sure that you are logged into your channel account.
Do this search 3 days per week, commenting on 5 PR 4, 5, or 6 videos a day. Continue this process for 3 weeks and then forget about it. This is what I am being told and i will be back in 4 to 6 weeks to report to you my results.
Now, assuming that you get the ranking, what next? Upload your client videos to that channel and make it a favorite. Maybe get a Veretekk Gold account and get your videos posted on their high PR accounts?
This is truly an interesting concept.
Lonny Heiner
Edmonton Advertising and Marketing Service
Mobile Local Business Advertising
Wed 15 Feb 2012 232141 GMT
Business Marketing for Local Small Businesses with Mobile Websites
It probably does. And there are many ways to do it. All do take time and patience, and diligence to keep them working. Most of you small business owners do not have the current knowledge of just what to do, and all of you are being hit upon by every huckster, and a lot of professionals, and how do you sort them out?
The Too Good To Be True Test
The first litmus test is if it sounds too good to be true, it is probably true. Always ask for references, and get a phone number that you can personally call, not a website with a thousand testimonials. As for website searches for keywords of former clients. See if the Google places pages come up. See how many of the organic results are actually on page one, and if so how many are above the fold.
Brick and Mortar need Google places First
The reason for this is that it takes 3 weeks or more to start working, but then it appears above the organic results. it is usually cheaper to set up a good Google places campaign than a SEO campaign for the organic results. But, you object as a small local business is to make money, so you need both and you also need to pay attention to Social networking, especially FaceBook.
Lonny Heiner
Edmonton Marketing Agency
Mobile Local Business Advertising
Tue 14 Feb 2012 194635 GMT
I have discovered a tool which will analyze your local business based upon your local business phone number. This tool will look up your phone number and then search the entire Internet to find out just how well your small local business marketing efforts are doing. It will give you a score, and then it will rank each significant Internet marketing tool for your effectiveness.
Use the Business Marketing Tool
Simply click the hyperlink contained in the above heading, and on the website that comes up, type in your Internet local small business phone number to get your free Internet Marketing Score and Free Small Business Advertising and Marketing report.
Read the report. Study the areas in which you may have a deficiency. If you need help defining your marketing needs, you may want to visit the Edmonton Local Small Business Advertising website for assistance.
Lonny Heiner
Edmonton Local Small Business Advertising Service
Local Business Advertising
Tue 14 Feb 2012 123654 GMT
To insure a significant increase in your Internet generated small local business buyers, there are several things that you can do, or cause to have done.
Small business Marketing Actions
- Create An optimized small business web site
- Create a mobile version of your small business web site
- Create a Google Places listing
- Create a small business FaceBook fanpage
- Create a twitter profile
These actions are essentially beyond the abilities of most small business owners. Even though many small business owners are computer literate, most will wand, and should, attend to the proper day to day running of their business and find a professional to take care of these details.
Finding Small Business Marketing Consultants
Perform search engine searches for all or part of the following phrases:
- Small Business Marketing Agency
- Local Business Marketing Agency
- Small Business Advertising Agency
- Local Business Advertising Agency
- Small Business Marketing Consultant
- Small Business Advertising Consultant
- Small Business Marketing Service
- Local Business Advertising Service
Lonny Heiner
Edmonton Advertising
Local Business Advertising
Mon 13 Feb 2012 230041 GMT
To insure a significant increase in your internet generated small local business buyers, there are several things that you can do, or cause to have done.
Small business Marketing Actions
- Create An optimized small business website
- Create a mobile version of your small business website
- Create a Google Places listing
- Create a small business facebook fanpage
- Create a twitter profile
In reality, these actions are essntially beyound the abilities of most small business owners. Even though many small business owners are computer literate, most will wand, and should, attend to the propper day to day running of their business and find a professional to take care of these details.
Finding Small Business Marketing Consultants
This can best be done by trying to find someone in your Local Business area capable of doing such work. Normally it is NOT, your local webpage designer. They can design the webpage, but generally are as much in the dark as you are when it comes to small business marketing design and optimization.
Perform search engine searches for all or part of the following phrases:
- Small Business Marketing Agency
- Local Business Marketing Agency
- Small Business Advertising Agency
- Local Business Advertising Agency
- Small Business Marketing Consultant
- Small Business Advertising Consultant
- Small Business Marketing Service
- Local Business Advertising Service
Lonny Heiner
Small Business Edmonton advertising Tips
Local Business Advertising
Sat 11 Feb 2012 195151 GMT
If you own a business in Edmonton, or anywhere else in the world, and you are not being found on page one of Goggle, you are loosing money. It does not matter if you are a janitorial service, a Dentist, a plumber, a building contractor or a retail store, if your business is not found on the first page of a local search engine, you are loosing money that you could otherwise have.
Type in the name of your business in the search box for Goggle, Bing or Yahoo, and see if your business is listed on the first page of the Search Engine Results Page. (SERP). Note, that the first three listings on that page are going to receive 60% of the business resulting from those searches.
Now, please go to Local Business Marketing Health Tester, where I have installed a health test for your business. Just type in the phone number for your business and get a copy of your Internet market viability free report.
This video shows you the power of the Organic listings, so if you are currently engaged in a PPC program, you may wish to reconsider your marketing strategy
Finally, if you are marketing to a local fixed geography, Google places development and optimization is the way to go, along with a healthy FaceBook and twitter social marketing strategy. The Google Places Search results appear ABOVE the Organic results on a Google SERP! This is very powerful.
More Soon
Lonny Heiner
Edmonton Advertising Agency
Local Business Advertising
Fri 10 Feb 2012 203442 GMT
How do I promote a site or a keyword for a site?
There are many ways to do keyword promotion for a specific small business page on a specific website. A few of these follow:
• Article promotion
Most people who grasp article promotion think that all they should do is write articles and then post thema to Article sites. When you post to article sites you need to follow the rules for good SEO, having your principle Keyword in the Title, use the keywords several times in the article . have the keywords near the bottom of the article and follow the rules for your signiture box, in which you want a hyperlink to your website.
This is, in fact a very good strategy, if done consistanytly with good helpful origonal content. But, like Emeril, the national cooking Chef likes to say; "lets kick it up a notch". This can be done with your writing just as it can be done with cooking. Write those articles, but create an index of them by title and URL which includes where they were posted. As you write mor articles, refer to previous articles that you have written, with a hyperlinked keyword phrase, thereby, "Kicking the link juice up a notch!
• Blog promotion
Blog promotion works the same way as Article promotion, including the reference to kicking it up a notch. We will be discussing which blogs to use a little later, but for now do what you are comfortable and write origonal content every day just as you did for the articles.
Each of these processes are similar, however in the videos you have the ability to Create the title, use keyword tags and have a video description. The title must always contain the keyword that you are promoting. The description should contain the specific URL that you are promoting. If you are a local or small business the description should also contain your businss name, address, and phone number.
Post these videos at various video posting sites, including YouTube, which Google owns. Post the same video with Alternate titles and meta description as many times as you have unique metadata to post. Spiders can read the metadata, not the video.
• News releases
News Releases are very powerful in helping rank a website. Do some research on the proper procedures for posting news releases and use them sparingly.
• Pictures
Pictures are a little recognized secret weapon. Assemble a lare volume of photographs relevant to your business and post them on prestegeous and high volume photo posting websites. These sites normally have good ranking and spiders in existance. Use keywords to name each of these pictures. Now, when writing articles, blogs or making videos, or any web content, link to these pictures. This ads a lot more backlinks to your effort.
Veretekk, The SEO Weapon of Choice
There is a system of highly integrated aged URL's and software designed for Search Engine Optimization to make all of this process very easy to do. It allows you to create blogs that Google or no-one else can cancel, as one of the major blog systems today does. With this system you can post your articles, blogs, pictures, and more to very aged domains?
The Veretekk Gold system allows you to do this extremely well. There is a learning curve to it. It is not a push button system, as no such valid systems exist today.
I will be discussing the power of the Veretekk Gold and Platinum systems in future posts. I hope that this article helps.
Lonny Heiner
Edmonton Advertising
Local Business Advertising
Tue 07 Feb 2012 205144 GMT
Google Places Categories
In the Google Places setup, you need to select a Category from the Google Drop Down list for the first category. This is mandatory for good optimization. Then once that is done you may create 4 more categories. Too many words will get you bad rankings over time. Currently local testing and local wisdom says to use the 2334 rule, 2 word, then 3 words then 3 words, then r words. So for Dentist office you may pick the Dentist category, which is in the Google drop down box. Then attempt to maximize relevant keywords within the above formula to provide a large potential categories list.
A set of categories might be:
Dentist
Sedation Dentist
Teeth whitening Dentist
Veneers dental clinic
Dental implants denture service
The most important criteria about categories, is that they must represent Who, not what you do! It is also important never to use the city in a category.
Google Places Description for a small business.
The description is limited to 200 characters and you need to use as many as you can, without keyword stuffing. Mention the city only once. Do not use any category words. Use the main keyword only once. Try to make this sound very normal and make something that you would not be embarrassed to have on your business card. If your main keyword is also a category, use other words that when used with that word will increase chances for searches and or use words that refer to the same niche. This way you will not be penalized by Google for stuffing. It is important to never use a Post Office box for an address.
Create an email address specifically for the listing that contains your main keyword. Keyword@gmail.com.
Additional Details
This section of the Google places setup is for creating dozens of more keyword hyperlinks.
Examples
Go to my Dentist Facebook Profile, (hyperlink).
Create hyperlinks to all of your citation sites, review sites, picture sites, video sites etc, all of which are remotely located on other websites which you do or do not control and some of which are authority sites.
Reviews and Coupons
You should make good use of these options, using Keyword type hyperlinks as we discussed above.
Lonny Heiner
Small Business mobile Marketing
Local Business Advertising
Tue 07 Feb 2012 205039 GMT
Google Places Categories
In the Google Places setup, you need to select a Category from the Google Drop Down list for the first category. This is mandatory for good optimization. Then once that is done you may create 4 more categories. Too many words will get you bad rankings over time. Currently local testing and local wisdom says to use the 2334 rule, 2 word, then 3 words then 3 words, then r words. So for Dentist office you may pick the Dentist category, which is in the Google drop down box. Then attempt to maximize relevant keywords within the above formula to provide a large potential categories list.
A set of categories might be:
Dentist
Sedation Dentist
Teeth whitening Dentist
Veneers dental clinic
Dental implants denture service
The most important criteria about categories, is that they must represent Who, not what you do! It is also important never to use the city in a category.
Google Places Description for a small business.
The description is limited to 200 characters and you need to use as many as you can, without keyword stuffing. Mention the city only once. Do not use any category words. Use the main keyword only once. Try to make this sound very normal and make something that you would not be embarrassed to have on your business card. If your main keyword is also a category, use other words that when used with that word will increase chances for searches and or use words that refer to the same niche. This way you will not be penalized by Google for stuffing. It is important to never use a Post Office box for an address.
Create an email address specifically for the listing that contains your main keyword. Keyword@gmail.com.
Additional Details
This section of the Google places setup is for creating dozens of more keyword hyperlinks.
Examples
Go to my Dentist Facebook Profile, (hyperlink).
Create hyperlinks to all of your citation sites, review sites, picture sites, video sites etc, all of which are remotely located on other websites which you do or do not control and some of which are authority sites.
Reviews and Coupons
You should make good use of these options, using Keyword type hyperlinks as we discussed above.
Lonny Heiner
Small Business mobile Marketing
Local Business Advertising
Small Business Mobile Marketing
Google Places Offline Optimization
Google Places Offline Optimization is everything that you do OFF of your Google Places site that you are in the process of creating.
Principal Offline Optimization Activities
- Claiming Directories
- Video promotion
- Picture Promotion
- Article Promotion
- Review Promotion
- Website Promotion
- Backlink Strategy
Claiming Directories
It is important for you to search for and claim your listings on other sites. Google aggregated citations from sites all over the internet such as produced by Yelp, Yahoo, Bing and others to create the initial Google maps. Now, when you claim them, it ads credibility to your new Google Places listing. I will be having specific posts on this issue in the future.
Video promotion
Video promotion is important, and since Google owns YouTube, guess where you should first post? There are over 50 places on the internet to post videos to. Each of these videos must have an optimized title, Description and keywords. Google allows 5 videos on your Google Places site and They should each come from a different location.
Picture Promotion
Promoting pictures is not routinely done by people advertising their businesses online. Google Places allows 10 pictures and they should be hosted at prominent websites. The title tags should also be optimized for your primary keyword phrases.
Article Promotion
It is important to have multiple articles posted at well visited websites which contain your citation and a link to your website.
Review Promotion, Website Promotion, Backlink Strategy
I will be covering these in a continuation of this discussion.
Lonny Heiner
Small Business Mobile Marketing
Local Business Advertising
Small Business Mobile Marketing